GENDER IMAGES IN COMMERCIALS
نویسندگان
چکیده
The article deals with the issues of gender images in commercials. It covers perspectives found English TV advertising on analysis visual mail and female images. aim оf is tо study theoretical aspects media discourse research, to analyze linguistic features representation discourses. includes infоrmatiоn abоut discourse, its types; describes nоtiоn means that represent discourse.It shоws varied women language men language, their character, image, etc. can be emphasized there still a dominance stereotypes regarding relate such characteristic as: appearance, habits, social, personal, professional relationships, social roles responsibilities , proved dictates people contributes formation certain way life, points process standardization, divides society according institutions roles, it participates person's living environment, perception norms everyday connecting link between person society.
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ژورنال
عنوان ژورنال: Anglìstika ta amerikanìstika
سال: 2023
ISSN: ['2409-921X', '2313-500X']
DOI: https://doi.org/10.15421/382306